First Choice

Brand · part of United Aqua Group

Pro-only private-label line of pool chemicals, equipment, and supplies.

Website	—
Category	Chemical
Parent / owner	United Aqua Group
Ownership	Private
Country	United States
Known for	Pro-only private-label line of pool chemicals, equipment, and supplies.

Sources

https://www.unitedaquagroup.com/

Last updated 2026-06-24 · Next review 2026-07-24

Purpose: This was created to help people navigate the complex ocean of brands, retailers and manufacturers in the pool industry — both for pool professionals as well as consumers & DIY homeowners. We hope you find it useful.

Pool Industry Insights is an independent research summary compiled for general, non-commercial informational purposes from publicly available sources. Information is believed accurate as of the capture date shown on each entry but is provided “as is,” without warranties of any kind; figures such as ratings, traffic estimates, and stock prices change frequently and should be independently verified. Nothing here is an endorsement, an offer, or financial or purchasing advice. All trademarks and trade names are the property of their respective owners; their use here is nominative and implies no affiliation or sponsorship.

Disclosure: site owner Dieter Davis is a co-founder of Poolaroo, a pool & spa retailer that may compete with companies listed here.

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