Royal Swimming Pools

Royal Swimming Pools, Inc. is a family-owned Memphis, Tennessee retailer (founded 1987) that began as a local pool service and installation company and moved to e-commerce around 1997. It sells customizable DIY inground, semi-inground, and above-ground pool kits along with related supplies. It is BBB-accredited with an A+ rating; third-party review scores vary widely by platform.

Websitewww.royalswimmingpools.com ↗
TypeRetailer
ChannelBoth
MarketplacesAmazon: None found Walmart: None found
No marketplace seller storefronts found; sells direct-to-consumer via its own site. [source]
OwnershipPrivate (family-owned)
Stock
American companyYes — U.S.-based company headquartered in Memphis, Tennessee
HeadquartersMemphis, Tennessee, USA
Founded1987
FootprintMemphis, TN origin with nationwide online sales; number of physical showrooms not documented on the company site.
Known forDIY inground, semi-inground, and above-ground pool kits sold online, plus liners, covers, safety covers, equipment, and accessories.
Does wellWide selection of customizable DIY pool kits (inground, semi-inground, above-ground) with long-standing BBB accreditation (since 1999) and an A+ rating.
BBB ratingBBB A+ · accredited (2026-06-24)
Trustpilot2.3/5 · 11 reviews (2026-06-24)
Est. web traffic~26,000/mo (Similarweb (3-mo avg, est.), 2026-06-24)

Policies

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Returns Returns must be submitted for approval within 60 days; items must be unused/uninstalled in original packaging with all manuals/warranty cards. All returns are subject to a 15% restocking fee and a 5% cancellation fee, and the customer pays return freight. [source]
Shipping Pool-kit shipping costs are non-refundable after items ship. Free shipping is offered on pool supplies and equipment orders over $99. [source]
Warranty / Defects Products carry manufacturers' warranties; some carry a Royal Swimming Pools extended warranty. Inground pool kits include a lifetime steel or polymer frame warranty. [source]

Customer Service Notes

BBB-accredited since 1999-06-01 with an A+ rating; the BBB complaints summary lists 4 complaints in the last 3 years and 2 closed in the last 12 months (captured 2026-06-24). Review scores diverge sharply by platform (BBB A+ vs. Trustpilot 2.3/5 from 11 reviews), so no single score is representative. Trustpilot figure via search-snippet metadata (page 403). No recalls or government actions found.

Company Timeline

DateEvent
1987-08-01Started as a pool service and installation company in the greater Memphis, TN area
1997Began showcasing pools/services online, leading to online product sales
1999-06-01Became a BBB Accredited Business

Sources

Last updated 2026-06-24 · Next review 2026-07-24